Redesign packaging on Aloe Vera bottle product based on Kansei Engineering

Abstract Packaged designers must be able to select packaging elements that characterize products, communicate brand and create into attractive media attract consumers purchase products among the various available products. The aim of this study is understand visual design concepts structural in aloe vera bottled bottles. method used for development a product focuses on consumer perceptions links it with attributes Kansei engineering. engineering technology capable translating feelings concepts. Research came up concept chosen word, which elegant, commercial, fresh, modern, varnish, aesthetic, interesting, simple, subjective, summarized. barcode, nutrition fact-general, 1ogo-word mark, top sign, name-top produce-bearing name, present composition, family-size approach, back ground cool colors, font color-white, type-san serif, Figure-original, material label-film plastic, position label-wrap around label positions. tropical as structure bottle, jugo center plastic colored material, size bottle 500 ml.